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Practical writing on data, analytics and AI

Plain, senior perspectives on getting value from data: benefit realisation, choosing tools, AI-ready data, and building custom apps. If a question here is on your mind, we’re always happy to talk it through.

Silicon Valley's Will to Power: How AI Ethics Became a Global Order
3 September 2025 · 8 min read

Silicon Valley's Will to Power: How AI Ethics Became a Global Order

Reading Silicon Valley's AI ethics through Nietzsche, Heidegger and Schopenhauer reveals a will to power that cannot restrain itself, and why only external pressure can redirect it.

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A New Priestly Class: Nietzsche, Morality, and Silicon Valley
25 August 2025 · 8 min read

A New Priestly Class: Nietzsche, Morality, and Silicon Valley

Following the Kierkegaard critique, this second essay turns to Nietzsche's genealogy of morals to ask whether Silicon Valley's AI labs have become a self-authorising priestly class.

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Why Silicon Valley's "Good AI" Is Built on a Bad Assumption
18 August 2025 · 6 min read

Why Silicon Valley's "Good AI" Is Built on a Bad Assumption

Silicon Valley codes moral universals into its AI and calls the ethical work done, but Kierkegaard warned that the crowd's morality can never replace the individual's responsibility.

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From Data to Dialogue: Why Pure Objectivity in Analytics is a Philosophical Dead End
11 June 2025 · 7 min read

From Data to Dialogue: Why Pure Objectivity in Analytics is a Philosophical Dead End

Rethinking data visualisation through the lens of phenomenology and hermeneutics.

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Measuring benefits with data visualisation
4 August 2022 · 7 min read

Measuring benefits with data visualisation

How interactive dashboards turn benefit management plans into measured, evidence-based benefit realisation for transport programs and portfolios.

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How to Build Responsive Icons in Tableau
13 January 2020 · 5 min read

How to Build Responsive Icons in Tableau

A practical walkthrough for creating responsive icons in Tableau that recalculate on the fly to show whether a metric has improved, stayed the same or worsened.

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How Thomas Kuhn can help your business innovate
11 March 2017 · 5 min read

How Thomas Kuhn can help your business innovate

The philosopher of scientific revolutions has a lesson for established businesses: to stay relevant, learn to disrupt your own paradigm.

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Four ways philosophy can help you future-proof your business
7 March 2017 · 5 min read

Four ways philosophy can help you future-proof your business

Strong businesses solve problems. Stronger businesses take the time to define them. A philosophical attitude to problem-solving, in four habits.

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Coming soon

Also in the works

In progress

Tableau vs Power BI for Queensland government teams

A straight comparison focused on licensing, governance and the reality of public-sector stacks.

In progress

What a custom business app actually gets you

Where custom software beats spreadsheets and BI tools, and what the ongoing plan covers.