Webinar tracking and sponsor reporting, automated

Dietitian Connection, a leading voice in Australia's health and nutrition community, needed to report on webinar attendance and engagement to its sponsors and stakeholders. Before partnering with Motta Consulting, it relied on manual processes to compile and analyse this data.

The data was fragmented across multiple systems, including a MariaDB website database and SharePoint, making it time-consuming to consolidate, while manual report creation pulled resources away from other strategic tasks.

Existing reports also lacked clarity for sponsors, and the team needed to show attendance metrics and enrolment trends over time in a format that was both intuitive and visually appealing.

We delivered a customised, automated reporting solution that turned Dietitian Connection's scattered webinar data into clear, actionable insight.

We connected Power BI directly to the website database (MariaDB) and SharePoint, eliminating manual extraction and consolidation and enabling real-time access to webinar metrics from a single model.

We designed a custom timeline reporting format to visualise webinar enrolment progression over time, helping the team identify trends and patterns in participant behaviour.

We created a sponsor-focused infographic dashboard that highlights key metrics in a visually engaging way, aligned with the organisation's branding and sponsorship goals.

Automated data pipelines eliminated the manual reporting process, saving significant time and effort.

Customised dashboards let the team monitor enrolment progression and attendance patterns at a glance, giving a single, consolidated view of webinar performance.

The infographic-style dashboard gave sponsors a clear understanding of webinar performance, strengthening those partnerships.

The automated system is scalable, ensuring future webinars can be reported on efficiently regardless of scale, and gave the organisation a professional, polished way to communicate value to sponsors.